With the Nautilus 5711 from Patek Philippe, the Swiss model managed to do what each firm on this planet desires of: to fabricate a product that everybody wished. The mannequin – a chic metal watch with a darkish blue dial and easy date perform – was so common with collectors that the ready time was supposedly as much as 10 years. What did Patek Philippe do? Increase $ 33,710 Manufacturing To Increase Revenue Margins? Are you creating particular editions of the piece to promote a fair wider selection? No. As a substitute, the model does the unthinkable and discontinues the 5711 fully.
The information first reported by Hodinkee and confirmed by representatives from Patek Philippe GQcomes as an enormous shock. It is like McDonald’s determined to cease making the Large Mac, or Jordan determined to by no means launch the “Chicago” Air Jordan 1s once more. It is one factor to deliver manufacturing to a standstill to extend the shortage and worth of a watch – and it isn’t like Patek is producing these in droves within the first place. However taking it off the board is one thing else. (Think about ready patiently for 9 years to come back throughout this devastating information.) As watch traits have loosened up over the previous decade, the 5711 has taken on the mantle as Patek’s flagship mannequin. It is the watch almost definitely to be seen by celebrities, and collectors of items need greater than the rest.
That the watch had grow to be so common may truly clarify Patek’s determination to discontinue it. Whereas Patek’s CEO Thierry Stern was delighted with the mannequin’s huge gross sales, it was clear the piece was by no means his favourite, and the highlight it obtained nearly appeared irritating to him. “We make round 140 totally different fashions at Patek Philippe. 5711 in metal is only one of them, ”he informed the New York Instances in 2019. “We’ve got many different fashions which can be extra sophisticated and arguably extra stunning.” Maybe Stern wished to attract consideration to those 140 different fashions. That is in fact fully speculative. This may occasionally simply be step one in the direction of introducing an analogous, visually improved Patek model of the 5711.
Those that are nonetheless hoping to get their arms on a Nautilus nonetheless have loads of choices to select from. The watch is accessible in nearly 30 totally different variations, from diamond-set yellow gold editions to stainless-steel fashions with chronographs. Even so, the 5711 was cherished as a result of it’s (was ??) the Nautilus in its absolute purest type. The watch can’t be changed within the Patek catalog and costs for the piece within the secondary market, the place the watch is already greater than twice the retail worth, will solely proceed to rise.