Anyone as soon as informed me that the world goes to roll me – and it occurred this morning with the information that Supreme was dropping a Shrek t-shirt. The world rolled me.
On Monday morning, Supreme launched a preview of its Fall / Winter 2021 assortment, and the web shortly picked up a brand new design particularly: a T-shirt with the emblem from the animated movie Shrek, revised to spell “Supreme” (with Shrek’s little ogre ears on the S. and all the things). Some mentioned the design, which can be seen on some knitted hats and a trio of skate decks, is the most effective Supreme has completed in years. But it surely’s additionally undeniably … unusual. Supreme has perfected its area of interest reference components; Shrek is a big popular culture unit. How did it occur?
Streetwear, like onions and ogres, has layers. With the intention to produce extremely fascinating types with each new drop, Supreme builds a fluctuating stack of references on references, collaborations on collaborations, in an effort to faucet into our “purchase now” blissful psyche. In some ways Shrek matches this components completely: The 2001 Dreamworks basic (not a phrase to be taken flippantly, although I believe it matches right here) was manner forward of its time when it comes to its meme skill and referential humor, and as its youngest on the time Viewers grew up on-line, jokes from the film discovered new life on-line, reborn by means of the digital gallows humor that informs many boards, vine and remark areas. That has ranges.
There’s been some dialogue already that the Supreme x Shrek brand tee appears unusually just like a shirt from Dime, a smaller Montreal-based skate model. Even for a streetwear juggernaut like Supreme, are there simply so many references within the popular culture panorama that LOLs roll by means of group chats and pockets openings? Do we’ve got a David vs. Goliath streetwear schism on our arms? (On that notice, when is the David x Goliath collaboration going to finish?) Nevertheless, there hasn’t been a public phrase from both camp in regards to the similarities.
Perhaps all the things is truthful in love and the streetwear market. As a result of: what’s a fairy story with out an outsider?