Alex Rodriguez will not be one to cover his excessive profile love life, however blemishes are one other story. The entrepreneur and former baseball participant just lately introduced the launch of a brand new concealer he was growing with Hims, a wellness and private care model geared toward males. (Your model is now the counterpart of the model for ladies.) The advertising step marks an extra step in normalizing the usage of make-up for males.

“Working with the Hims & Hers staff, I wished to develop a product that may remedy an issue I confronted day by day. As I jumped from assembly to assembly, I wanted one thing fast and simple in my routine to repair blemishes or To cover razor blades, “wrote Rodriguez on Instagram. The concealer is at present obtainable in eight colours and is available in a conveyable lipstick-like tube. The worth is $ 17. He added, “It is a handy concealer designed particularly for males that can be utilized on blemishes.”

The launch comes over a yr after Rodriguez and his now ex-fiancée Jennifer Lopez introduced they have been partnering with Hims & Hers after turning into enterprise spherical traders within the firm. Lopez has promoted its hair merchandise in numerous commercials and campaigns, whereas the Blur Stick marks Rodriguez’s first large look within the magnificence area. Take a better have a look at the concealer.

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