Amazon is in all places. It is arduous to purchase a ebook, furnishings, merchandise of clothes, or hair merchandise with out exhibiting Amazon outcomes on the Google Purchasing pages. And in case you have not heard, the net large now needs to be concerned within the private hairdressing trade too.
Amazon opened its first hair salon in London a number of months in the past. The 2-story facility extends over 1,500 sq. meters within the London borough of Spitalfields. The salon was based to extend the visibility of the hair merchandise bought on its platform and to check new applied sciences similar to hair colours and types through augmented actuality. “We would like this distinctive venue to carry us one step nearer to prospects and be a spot the place we are able to collaborate with the trade and take a look at new applied sciences,” stated John Boumphrey, UK Nation Supervisor at Amazon, in a latest press launch.
Hair care and styling – trimming and blow drying, full head spotlights, balayage, textures, therapies and braids – is supplied by Elena Lavagni, proprietor of Neville Hair and Magnificence Salon. With point-and-learn know-how, shoppers (each adults and youngsters) can browse the cabinets of the merchandise and scan a QR code to go to that product’s Amazon web page to be taught extra and make a purchase order if they want make.
Though the retailer has acknowledged that it has no plans to open a number of places but, provided that it’s Amazon, the hair salon may have a possibility to show the trade the other way up. What obtained us considering: How would that have an effect on small impartial salons? Will it have an effect on ethnically particular salons? And can folks flock to appointments? For insights and predictions of how the brand new salon will have an effect on the hair trade, we reached out to Joseph Maine, star hairdresser and co-founder of Trademark Magnificence. Tina! The hair and make-up supervisor of the TINA Turner musical, Geo Brian Hennings; and Daryce Tolliver, hairdresser and proprietor of A Curl Can Dream Salon.
Will Amazon affect the salon companies trade?
With the worldwide spa and sweetness salon market set to hit $ 217.25 billion by 2026, all of our specialists agree that the launch of an Amazon hair salon is not any shock. However are you apprehensive? The quick reply: probably not. “Amazon is not within the service trade, and I do not suppose they need to do private companies,” Maine stated. “I feel they’re thinking about changing into a much bigger a part of the wonder retail trade and, like Ulta, I feel they may turn out to be the chief in retail and the salon might be secondary.”
Lavagni, who runs the Amazon Salon, agrees that stylists are on the coronary heart of the initiative. “Once we use digital know-how, we wish it to enrich our stylists’ experience and mix naturally with the client expertise,” she instructed lasimpleza. “For instance, if a buyer goes by means of a giant transformation, the augmented actuality shade bar offers prospects the chance to experiment and discover totally different seems. The know-how helps construct belief, however in the end, each buyer nonetheless wants to hunt recommendation and experience the stylist. “
What about shedding prospects? Even with a high English hairdresser and a workforce, Hennings does not count on prospects to depart their long-time stylists for Amazon. “Certain, it is Amazon, however they do not have the exclusivity,” stated Hennings. “Recognition has all the time been a difficulty within the salon world. It is about who’s within the magazines, who’s making music movies, whose movie star prospects are banged – that is what folks need. “
Will Amazon have an effect on the gross sales space of the salons?
Concerning a slice of the retail pie, Lavagni says stylists might be available to assist prospects discover the correct merchandise, however “we discover know-how helps to thrill prospects with the in-salon retail expertise. “
Nonetheless, Maine believes persons are reluctant to purchase luxurious hair and sweetness gadgets from Amazon for worry that it is likely to be a counterfeit or an previous product. Though Amazon is constantly working with Venture Zero to combat counterfeit unregulated merchandise, Hennings has had many shoppers carry him Amazon merchandise which can be a very totally different shade and texture than the actual factor. “Huge firms have been making an attempt to get into the salon trade for years, however high quality management is not there on Amazon and hair merchandise,” he stated.
To Tolliver, Amazon’s salon companies is probably not a menace, however the retail side has the potential to be one. “Amazon permits firms to promote on to shoppers, which makes it loads more durable for me as a stylist to get merchandise,” she stated. “After they promote merchandise within the salon, I consider my workforce and I want to enhance our gross sales to our prospects.”
Even so, there may be one benefit that impartial salons have: training. Tolliver says the flexibility to let prospects find out about a product and the way it works on sure hair varieties offers them safety and a extra private expertise than shopping for from Amazon.
Hairstylists typically set most of the hair tendencies as a result of they’ve the perception, training, and roster to take action. Our hair specialists are assured that the brand new Amazon hair salon may have minimal impression on the trade. However as with many issues within the early phases, solely time will inform.
Picture supply: Courtesy of Amazon