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I’ve vivid recollections of getting myself a model new tube of blue mascara as an adolescent. I believe my mother picked it up for me on the drug retailer on a whim. I bear in mind feeling extremely cool whereas operating the comb by my eyelashes. Not solely did I put on mascara, however I additionally did not have the colour of my pure eyelashes. As somebody who wasn’t allowed to dye or spotlight their hair on the time, this felt prefer it Head.

My obsession with coloured mascara was fairly short-lived. It was left within the mud like lots of my different favourite early 2000s magnificence developments, like butterfly clips, poufs (however thank goodness proper?), And French manicures.

Nonetheless, throughout one in every of my latest TikTok deep dives, I observed the product style was making one thing of a comeback – and my want for a model new blue tube and velor tracksuit was returning.

Severely, the hashtag “bluemascara” has over 13 million views. A number of the many movies that pop up encompass tutorials, directions on find out how to pair with blue eyeliner, product options, and extra. One consumer specifically began a tutorial by portray on an eyelash primer earlier than even utilizing blue mascara – and the colour yield was unimaginable.

Mainly, TikTok is stuffed with the blue mascara ideas and inspiration I wanted once I was youthful. I do not assume my make-up bag would ever have been lacking if I had these directions.



♬ Unique sound – Sophia la Corte

With round 4 million views, Lila Mascara additionally received a time to shine on the platform.

Nonetheless, my revived appreciation for coloured mascara goes past the nostalgia of the ’90s and early 2000s. I hardly ever get away my most colourful eyeshadow palettes (largely resulting from sheer laziness and uncertainty with my eyeshadow mixing expertise), however I compensate for any neon or shiny magnificence look.

But when I take the time to placed on make-up, mascara, which provides me lengthy, voluminous lashes, is at all times the fitting lower. Coloured mascara offers me the chance to confidently use a lighter, stronger make-up. Belief me, I’ve perfected my mascara utility method.

I’ve skilled the fun that hair dye has since I used to be youngsters, and though I might argue that platinum blonde is extra of an general thrill than mascara, I nonetheless consider that blue eyelashes are fairly essential.

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