Telfar Clemens’ best expertise has at all times been to remodel what’s merely accessible into what’s extraordinarily fascinating. Whereas many manufacturers and merchandise depend on shortage to construct a hype, Clemens goes as far in the other way as attainable. He took his “buying bag,” the model’s crown jewel, with sell-out instances in seconds, and made it so anybody may purchase, an thought that might have been heretical for nearly some other model and designer. Accordingly, the energy of the model doesn’t lie in uncommon items, however within the broad neighborhood that surrounds and embraces its merchandise. So there could also be no higher soulmate for Telfar than Ugg, the makers of the ever present sheepskin-lined boots. And the designer’s long-awaited collaboration is now right here, showing on Telfar’s web site on June 14th, earlier than launching on Ugg the next week, June 21st. “We’ve at all times been obsessive about omnipresence. Seeing one thing in every single place on everybody makes it actual for us, ”mentioned Clemens through e mail.
The team-up was a very long time coming. Clemens, carrying a t-shirt with a sequin mashup of the logos of the 2 manufacturers, introduced the collaboration final September. In November a fuzzy bag adopted, like his well-known buying bag and an Ugg boot. (It now costs greater than $ 500 on resale websites.) Now, a full assortment in all of its sequined and furry glory is right here. The unisex capsule contains two variations of the boot (together with an nearly thigh-high model that brings in Clemens’s horny imaginative and prescient of Ugg), three pairs of underwear and the newly blended glittering T-shirt. That is solely the primary drop – extra will comply with within the fall.
The redesigned boot is on the coronary heart of the venture. In Telfar’s world, boots get much more comfy. The design borrows the fleece from his model’s sweatpants to “mix the 2 coziest issues on the planet,” based on a press launch. “We needed to mix the ubiquity of our bag with the ubiquity of UGG boots,” mentioned Clemens. “It is that straightforward and it is all about execution. All of our MO was making an attempt to be extra UGG than UGG! “
Whereas it appears exceptional by itself, working with Ugg is of the identical spirit as Telfar’s partnership with White Fortress, in addition to his now-abandoned collaboration with The Hole. They supply a unified Telfar principle: bringing model, vogue and magic to on a regular basis locations and other people. These are merchandise that ought to look nice in downtown New York but additionally at your native Starbucks.
Clemens’ obsession with Ugg has constructed on this second for many years. He says his first curiosity within the model was when it was “a phenomenon within the early 2000s – everybody wore them earlier than anybody knew what they thought it was,” he mentioned. He ended up doing his personal unauthorized reef on Ugg Boots for a 2014 catwalk present. Nonetheless, an actual collaboration has paid off for each Clemens and avid patrons. “The manufacturing of lambskin items at an reasonably priced worth would by no means be attainable by itself,” mentioned Clemens. “With UGG, it is going to be in every single place. We love that.”