Partially, Schlumberger may need Jay-Z to thank. Within the About Love marketing campaign launched by Tiffany’s final 12 months, Jay Z wears a handful of Schlumberger’s most iconic designs for the jewellery home: the Apollo brooch and the Chicken on a Rock brooch, which options the aforementioned ruby-eyed diamond chook perched atop one large yellow stone – in addition to an identical pair of cufflinks. And it is easy to think about males being attracted to those large rings studded with treasured stones. Males are already shopping for the Schlumberger-influenced works from New York jewellery model Prounis, which additionally nestles spectacular stones in weighty gold bands. It might solely be a matter of time earlier than we see a jewellery hound like Lil Uzi Vert sporting a neck filled with coloured sapphires studded with diamond daffodils.
Except for these two brooches, nevertheless, the Schlumberger-Tiffany craze stays principally within the secondary market to this point. (Tiffany nonetheless repeatedly produces about eighty Schlumberger items, together with three beautiful engagement ring types.) metropolis Nation final 12 months predicted a revival of his outrageously wild designs, however Tiffany has but to capitalize on that individual attract with something like a set of his edgier designs or a males’s jewelery marketing campaign.
Cannily, The RealReal famous in its report that costs for items by Elsa Peretti and Paloma Picasso created for Tiffany have additionally risen, writing, “Really nonetheless your mom’s Tiffany” — a rebuke of the tagline that Launched by the jewellery home final 12 months, the intention was to reposition the model as millennial-friendly underneath new possession LVMH.
Classic items are, in fact, coveted throughout all segments of the market, and patrons are looking forward to forgotten collaborations and one-time diffusion traces from the 1990s and 2000s. However Tiffany, whose picture remake is being overseen by Bernard Arnault’s son Alexandre, appears extra keen to maneuver in a recent moderately than nostalgic course, lately releasing a collaboration with Supreme. Might a Jay Z-fronted marketing campaign, wherein the artist is stacked with rope ties and colourful chook bracelets, be a good distance off? Chunky ring fingers crossed!