We’re gathered right here right this moment to work in sacred partnership with this man, Novak Dojokovic, and this Swiss watch model, Hublot. “I am very excited to be becoming a member of a model that values sport and athletics, helps our career and invests in us athletes,” says Djokovic GQ. On this arms race for the place on the wrist, Hublot has received the best doable free agent. The remainder of us ought to deal with it, as a result of marriage sounds extra like a gamer getting a shoe deal – and Djokovic is on the verge of getting the horological equal of a signature pair.
He says they plan to work collectively on “a personalised restricted version sequence and I will even be concerned in designing my very own watch”. Hublot can be engaged on a efficiency watch that Djokovic can put on throughout video games. “I’ve by no means worn a watch in my professional video games so that is truly going to be one other new journey for me,” he tells GQ. In the meantime, Djokovic plans to put on the model’s Huge Bang Meca-10 ceramic blue off the pitch on the upcoming US Open event. “It matches my general type for the event,” he explains. “My sneakers and kit might be blue, so I made a decision to go blue all the way in which.”
This additionally solutions the query: what’s going to Novak put on? A prime tennis participant who goes with out a watch model for a very long time is uncommon. Djokovic’s bachelorette celebration was such large information that the positioning launched earlier this month Hodinkee devoted a narrative to the query “Why does Novak Djokovic not have a watch sponsor?” Rolex has Roger. Richard Mille has Rafa. A tennis participant’s wrist – inevitably the star of an attractive close-up when a tennis participant lifts a trophy on the finish of a event – is prime property. And Novak raises numerous trophies: 85 profession ATP titles, together with a joint document of 20 Grand Slams.
As with most tennis gamers, Djokovic is admittedly strict in his routine. The smallest change – akin to signing a brand new watch model shortly earlier than a serious event – can result in disruptions. Djokovic is not frightened in regards to the new equipment on his wrist, nevertheless. The take care of Hublot is a “contemporary begin,” he says. “I like that – it helps me really feel younger.”