For many years, Jeeps have been synonymous with the nice outside, due to their prowess as off-roading automobiles. However now, due to a Lab combine named Bear, Jeeps could quickly turn out to be standard as CUVs — canine utility automobiles. When Jeep advertising people observed that Jeep house owners had been sharing photographs of their canine on social media, it was solely logical that Jeep ought to have an official spokesdog.
“Jeep fanatics are identified to have their canine buckled up with them as they search out journey, proudly that includes them together with their favourite Jeep car in social media content material,” says Randy Ortiz, head of Jeep Model Promoting at FCA. “So this yr, Jeep house owners, followers and followers had been capable of publish a photograph of their pups with their Jeep model car and tag it with #JeepTopCanine on Instagram and Twitter, or add it to JeepTopCanine.com, to enter.”
Jeep obtained 1000’s of entries and chosen eight finalists who had been posed with a Jeep car. Followers voted on-line to crown the primary ever #JeepTopCanine on Nationwide Canine Day 2020.
The winner was Bear. A 4-year-old black Lab combine, Bear embodies the Jeep model’s ethos of freedom, love of outside and pursuit of journey, in keeping with Randy.
Bear’s human, Margot Lee, says this particular canine got here to her dwelling in Northborough, Massachusetts, at Four months of age from a Georgia rescue.
Bear’s out of doors picture just isn’t hype. He’s an actual out of doors fanatic who loves swimming and climbing.
“Bear is a powerful swimmer, and likes to take a dip when it’s heat out, even once I assume it’s not heat sufficient,” Margot says. “We additionally hike … and he has one of the best sense of path. He severely helps me out once I get circled — or prevents me from doing that within the first place, as a result of he leads me up and down the mountain!”
Bear’s job as Jeep’s Prime Canine means he’ll symbolize the Jeep model throughout its social media channels of Instagram, Fb, Twitter and YouTube, showing in unique content material for the following yr, till Nationwide Canine Day 2021. Then, Jeep will select a brand new spokesdog for 2021.
And whereas posing with Lee’s Jeep is what made him well-known, it’s his particular persona that actually makes him a star.
“Bear needs to be in on a hug every time he sees one,” Margot says. “If two persons are hugging, he’ll leap up and put himself within the center. He has numerous love in his coronary heart.”
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