As a South Asian American obsessive about every little thing to do with magnificence, I used to be enthusiastic about beginning the cosmetics firm Kulfi Magnificence – it is even named after considered one of my favourite South Asian desserts. It’s greater than the title, nevertheless; Each a part of this model represents me. The founder, Priyanka Ganjoo, has seen the identical magnificence struggles as me. The photographs, colour names and packaging are playful and filled with persona. The fashions look identical to me and exude self-confidence and individuality. The ethos of celebrating your self makes me pleased with my South Asian heritage.

The model’s first merchandise are the Underlined Kajal Eyeliners, which Ganjoo created to “clear up not solely issues that many South Asians face, comparable to discovering merchandise that go well with our undertones, but in addition from our perspective,” mentioned them reverse lasimpleza. Kajal has traditionally been used to keep off the evil eye, often known as Nazar. It is an historical type of safety and, for a lot of South Asians, our introduction to the world of magnificence. Whereas many manufacturers have launched their very own approaches to kajal eyeliner (and plenty of components of South Asia have their very own, region-specific formulations in terms of conventional kajal), Ganjoo says they’re the primary to launch within the US with a South Asian Perspective.

I really like that the eyeliners are infused with aloe vera and vitamin E so the product can slide on simply with out pulling on my lids excessively. The feel is sort of like a gel liner, the place it is mushy sufficient to be picked up with an angled brush. As soon as cured, the formulation dries out and units to offer a smudge-proof, waterproof, and long-lasting put on and tear.

I additionally appreciated with the ability to experiment with the completely different colours and get out of my consolation zone. I may create a pointy wing if I needed to create a traditional look, or I may smudge the liner with a dense brush for a smoke impact – all with a kajal eyeliner. I even used the underlined kajal eyeliners to attract cute accents like stars, hearts, and complementary geometric traces and dots, which I attempted to the very best of my potential. I needed to place this kajal eyeliner (and my creativity) to the check, so learn on to see what I liked about every shade.





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