Greetings from the eerie valley the place billionaires compete in a contemporary area race whereas carrying Western clothes, in fact, amid a frenzied local weather disaster and world pandemic.

As we speak, billionaire Amazon founder Jeff Bezos grew to become an area cowboy, launching simply outdoors of Earth’s environment for 10 minutes whereas carrying a cowboy hat and boots. To be very clear, this was a weird uniform for a brand new form of finish restrict.

Bezos unveiled his firm’s Blue Origin uniforms a couple of days earlier than the primary human flight to the sting of area and posed alongside a crew of three made up of his youthful brother Mark Bezos, area pioneer Wally Funk, and 18-year-old Dutch physicist pupil Oliver Daemen . Within the pictures, the 4 of them pose of their cobalt blue general spacesuits, which the older Bezos mixed with a taupe-colored cowboy hat and matching boots. In post-launch footage of the Blue Origin touching Earth at the moment, it seems that Jeff wore the identical outfit configuration in area.

We could by no means know what compelled Bezos, who usually would not put on western apparel, to make this explicit clothes selection. Is it a touch of a brand new period of area as an American frontier, a Wild West of Heaven? Or possibly a tribute to the West Texas desert the place the launch happened? Both manner, the hat and boots really feel like an odd attraction to anybody in America that Bezos is just not in nearly all monetary and different instances. The incongruence, nonetheless, works effectively for a common contact of aloof villainy.

Bezos’ transient stint on the Kármán Line, which separates the Earth’s environment from area, comes simply 9 days after billionaire and founding father of the Virgin Group, Sir Richard Branson, additionally took off for a 1.5-hour mission. Branson’s crew uniforms had been an analogous shade of blue, however felt a bit bit extra particular Tron, with gold inserts on the thighs and matching non-slip boots that, in a special context, could be form of sick. Now that Branson has congratulated Bezos on the profitable launch of Blue Origin, possibly they will get collectively to determine on some new spacesuit colorways. It may very well be worse, in fact: you may be carrying the SpaceX swimsuit.

Richard Branson celebrates his area mission in one thing like fashion.


Because the astronomer Carl Sagan wrote in his 1994 guide: Mild blue level, “Our planet is a lonely spot within the nice cosmic darkness. In our darkness, in all this vastness, there isn’t a indication that assistance will come from elsewhere to save lots of us from ourselves. ”The least that the billionaires can do within the meantime is a bit shallowness in theirs Stitching uniforms for overseas area missions.

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